PAUL ROBERTON reported in the Regina Sun Community News on Sunday:

Bill Graham has been operating the store for years and he’s happy to show you around. You get the feeling that he is more interested in selling you the love of the sport than he is about any particular item.
Graham bought the store in 1988.
"We bought a small business on 11th Avenue," he remembers. Back then Graham helped out, as he had just retired from the Regina city Police and was working with the Saskatchewan Police Commission. Most of the work at the store depended on his wife Vi and his son Todd. Now that Graham is fully "retired", he’s working full time at the store.
When the city wanted the 11th Avenue property about six years ago, Graham moved to the Park Street location. It’s worked out really well, he says.
"We enjoy it. It’s been good,"
There’s a lot more free parking and the 3,000-square foot-building is a lot bigger.
The store has always been involved with fishing and hunting, but for the last several years it’s added archery.
"It’s very important and it’s a growing sport. Tod has hunted with a bow since he was 11," Gaham said.
Graham, himself, is involved in Frontier Bowman, a club which works with kids from six to 18. There are about 37 members presently.
The store’s mainstay, however, is fishing, both ice fishing and summer fishing.
"Fishing is the main thing with us. We have very loyal customers."
They like the selection, he says, which is much bigger than the big box stores that have sprung up in the city recently.
"The big boxes take the hottest sellers. The rest fall along the wayside."
He says that as an example of that, he gets a lot of business from Moose Jaw customers because they can’t get what they want there.
"We’ve got a vast variety of fishing rods and hooks."
Fishing gone high tech. Gone are the days when you used a lure tied to a stick. Graham shows an item popular with ice fishermen.
It’s a video camera that you lower into the water so that you can see where the fish are. You can even record the video of the fish taking the bait.
"We’ve sold a ton of these," Graham said.
The video equipment even has a use in summer. "They lower it down to see where the fish is at."
Almost every type of hunting is catered to.
"We sell lots of ammunition, black powder, hunting supplies, knives, binoculars… it goes on and on."
Asked what makes him keep working even though he is officially retired, the 62-year-old Graham says: "I’ve always worked for the fun of work. When it’s no longer fun, then I’ll not do it," he said.
"It’s a lot of work for not a lot of return, but it’s fun."
But it does have drawbacks. Three people work at the store — Graham, his son Todd and Phil Jane who, Graham says, loves hunting, fishing and who is also a "terrific golfer."
But as it usually takes two people at the store, so that means that "either Todd or I have to be here, and I can’t go (hunting) with him. That’s a terrible downside."
But, as he says, the fun still outweighs the bad.